NAKD.
Hypnose.

Healing without
the performance.

NAKD. Hypnose is the practice of a Graz-based hypnosis coach who arrived at healing from an unexpected direction — the fitness and streetwear scene. His approach is stripped of the mysticism that often surrounds hypnotherapy: raw, direct, built on real results.

The brand name says what it means. No filters, no pretense. The dog, the neon sign, the podcast setup — these are all genuine. Nothing here was art-directed into existence. We just learned to see it.

Two sides of
the same person.

The challenge was capturing the full range of the NAKD. identity without losing coherence. On one side: the authentic, lived-in personality. On the other: the professional depth, the intentional space, the podcast studio, the sacred tools.

We moved through three environments to build a library flexible enough for podcast, website, social, and print.

"The streetwear-meets-healing aesthetic is only contradictory until you understand that both are about transformation. That's what we photographed."